David Preston, the mastermind behind Fjuka and prominent European fishing brand creator, is stirring up the industry.

In 2014, Preston sold his tackle enterprise and planned for a peaceful retirement, starting with a trip to Japan. In a remote village, he discovered an artisanal fish-bait workshop after witnessing an old man and his grandson reeling in one fish after another. This experience rejuvenated his entrepreneurial spirit.

Upon his return to the UK, Preston dedicated extensive time to perfecting this revolutionary bait, and by 2019, the innovative Fjuka 2in1 Bait was launched - the most significant bait advancement since the maggot.